Friday, October 14, 2011

Who to Market to with Marco Kozlowski

Before doing anything at all, Marco Kozlowski would suggest that you find out who you are going to market to first. At this point, you will be finding the group in which you will be targeting to and only that group. It is very important that you pay attention on this step because it is what will give you an easy start.

Making sure you get "The List" is considered the first and most important step. Essentially this is summed up by making sure you get a hold of any listings that have been withdrawn or are expired. There is usually a time frame in which to sell properties but the majority do not sell within this time. At this point you can grab hold of these properties but keep track of them as well.

We can start off by talking about expired listings and also giving more description on what they are exactly. This is usually because of a contract expiring with a seller on the Multiple Listing Service. Marco Kozlowski says that they commonly last between 90 and 180 days. A good point to this is that by this point in time, a seller is very desperate to get the home sold.

There are several different reasons that a home has expired or has not been sold yet. Not having enough potential buyers because of poor exposure could be one of those very factors. An additional thought would be the fact that the price range of a house could be too high. The area in which the home is being sold could be another reason; with the market being down in that specific area the house is in.

There is definitely a difference in withdrawn listings, compared to expired listings. Sellers can, at any time, disapprove of how an agent is handling marketing of their property. There are other times when the price just needs to be changed to something other than what is listed. There is also the thought that another way of selling the property has been found.

You will have plenty of options when you make sure to have both lists. Though just one is helpful, it is better to have both list for a better chance. Knowing who to market to should be easy with these lists and also having the help of Marco Kozlowski.

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